Because the culture is always worth the reply.

Reply All, an independent music marketing agency founded by Andrew Asare and Ashlee Merritt. With over 20 years of combined experience at label groups including Universal Music Group, Warner Records, and Artist Partner Group, we specialize in amplifying Black artists through innovative marketing and streaming strategies rooted in authentic and genuine storytelling. 

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As proud products of the East Coast and esteemed HBCUs — Howard University and Hampton University — culture isn’t something we fabricate; it’s something we live. At Reply All, we don’t just hit send — we hit impact. Every campaign we craft is timely, intentional, and impossible to ignore.

 

Welcome to Reply All Agency, where culture meets creativity, and every story hits send with purpose.